1.6 million Cups of Good Karma
Iced coffee enthusiasts came out on May 23, to support the Dunkin’ Joy in Childhood Foundation and enjoy a delicious, iced coffee. Dunkin’ franchisees donated $1 of every iced coffee purchased on the 23rd to the Foundation, raising $1.6 million with 100% of funds raised granted to children’s hospitals across the country.
To remind iced coffee fans to get a cup for a good cause, Dunkin’ turned the night sky pink and orange on May 22nd in preparation for Iced Coffee Day the following day. Nineteen landmarks across the country were illuminated with the brand’s signature hues. From One World Trade in New York City, to Bank of America Plaza in Dallas, these famous buildings turned their lights pink and orange to remind coffee lovers to make their iced coffee order count on May 23.
Special guests teamed up with pediatric patients at local hospitals and were seen behind the register lending a helping hand. In New Jersey, Eli Manning teamed up with a patient from Sanzari Children’s Hospital in Hackensack to serve iced coffee and support the Foundation
Dunkin’ Iced Coffee Day grants will be used to support child life programing at X hospitals in X states across the country. These funds will help with art, music, adaptive equipment, and integrated therapy programs, to specialized summer camps. These programs help kids experience joy even on their darkest days.
Last year, Dunkin’ Iced Coffee Day made a grant possible at Spaulding Rehab in Boston, MA. Spaulding was able to equip its centers with adaptive bicycles for its pediatric patients. One of the patients at the center Wes has especially enjoyed the bike which has been integrated into his weekly physical therapy program making it a bit more fun. This bike allows Wes to ride a bike, something that he is not able to do without this specialized equipment. While he is riding, he is getting many of the exercise benefits that he needs for his treatment.